I wrote copy for a multi-channel digital marketing campaign centered around the themes of safety, connection and engagement. The campaign included: email tactics, paid and organic social posts as well videos driving traffic to a landing page sharing Atria Senior Living’s COVID-19 response.
The goal? To educate current and prospective residents on Atria’s COVID-19 response and instill a sense of comfort and trust in our target audience.
Email Blast
Organic Social Carousels
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